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Twitter Outages = Snow Day On The Internet

Why the schadenfreude, you might ask? Why take delight at the misfortune of others? Well, let me be clear. I have endless compassion for the brilliant engineers at Twitter. They’ve built something unbelievably powerful, and it’s a testament to their talents that it runs at all. But I think the human users who spin the wheels of that...

Brand Marketers Totally Miss Social Media Influencers

Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached.The new report points out...

Why Can’t Johnny Write? Don’t Blame Social Media

Books were my best friends, when I was growing up. I read all the time, but wrote little. It wasn’t until I hit my teens that I began to write regularly for fun. None of it was very good, but I had, thanks to countless hours between book covers, learned a little something about structure, grammar, even spelling. This made me a better-than-average...